Based on the weight and cost of an FBA item, Amazon may elect to make it an “add-on”. This means that the item you are selling can only be purchased if it is included with a purchase of $25 or more of other FBA/Prime items. Sound familiar? This is very similar to the Free Super Saver Shipping requirements for non-prime buyers.
And, yes, this “add-on” limitation applies to ALL buyers – Prime or not.
Here is what an “Add-On” item looks like on Amazon
How the “Add-On” Program works for BUYERS
Add-ons DO count towards the $25 Free Super Saver Shipping for non-Prime buyers. Before Add-Ons, as a Prime member, I could order a $1.29 pack of bobby pins or a $5 bottle of vitamins as the only item in my order and it could be shipped to me with Prime shipping- I’d have it in 2 days or, if I paid the extra, 1 day.
Now…that “Add-On” needs to be INCLUDED with an order that includes $25 of Free Super Saver Shipping/Prime items. So I’d have to purchase that $1.29 pack of bobby pins Add-On item and then $23.71 of other ‘eligible items’.
Notice in the image above “Add-on Items ship with orders that contain $25 of items shipped by Amazon.”
So, unless I have other items to purchase, I might forgo buying that $1.29 item. OR, I might look for $23.71 worth of eligible items to add to my order.
There is NO way for me to just purchase that $1.29 Add-On item by itself – not even an option to pay extra to have just that item shipped to me – no matter if I am a Prime customer or not.
How Amazon explains “Add-on items” to customers:
from Amazon: http://www.amazon.com/gp/help/customer/display.html?nodeId=200876660 (March 11, 2013)
How the “Add-On” Program Affects Amazon FBA Sellers
Having items that fall into the “add-on” program may lead to less sales for FBA sellers.
This all depends on the customer.
- Will the customer just be adding in that low priced item to a cart already filled with Prime or Super Saver Shipping merchandise?
- If the customer does not have $25 worth of items to purchase today will she be content to wait to purchase the add-on until a later date?
- Will the customer increase their order today so that they make it to that $25+ mark?
Unfortunately, there is no way of knowing what exactly your customer will decide to do. I’m sure Amazon has data on this, but they have not shared it with us yet.
I know that for me, personally, there have been times when I have done all 3.
How FBA Sellers Can Avoid “Add-On” Items
Avoid sending in low-cost items that may fall into the “Add-On” Program. This could include items priced at $12.99 and less (maybe even $14.99).
We aim for sending in items that we can price at $35 or higher. There are many benefits to doing this… Did you know that you can take those dreaded “Add-On” Items and still make a nice profit off of them on Amazon?
NOTE: the Add-On program does NOT apply to books & media.
Create multi-packs and bundles of items. Aim to create bundles and multi-packs that are at least $35.
Learn how to do this
Do you have a question about “Add-Ons” not covered here?
- Ask your question on our Free Facebook Group (once there, click the “Join” button) or leave us a comment below this post. We will get back to you ASAP!